Alba is in public beta. We're improving the platform in real time — if you notice small slowdowns or glitches it's normal, we ship fixes within hours. Thanks for your patience.

The dawn of a new era.

Clear plans, no surprises

VAT 22% always highlighted. Automatic SDI e-invoices. · 14-day money-back guarantee.

7 days free · no credit card required · all plans

Starter

€59/month+ VAT

VAT excluded · €71.98 VAT incl. (22%)

≈ $64 at today's exchange rate · billed in EUR by Stripe

  • 3 channels of your choice (Voice V2 included)
  • Realtime AI Voice <1s (Cedar/Marin)
  • 1,500 conversations/month
  • Alba Memory included
  • Basic SDI e-invoices
  • Email support 24h
⭐ MOST CHOSEN

Professional

€149/month+ VAT

VAT excluded · €181.78 VAT incl. (22%)

≈ $162 at today's exchange rate · billed in EUR by Stripe

  • 9 active channels (Voice V1 + V2)
  • Cloned Alba Voice V1 (brand-faithful)
  • 6,000 conversations/month
  • Alba Memory + Vision (50 photos)
  • 1 dedicated IT phone number
  • Hybrid Autopilot
  • Priority support 4h

Business

€399/month+ VAT

VAT excluded · €486.78 VAT incl. (22%)

≈ $435 at today's exchange rate · billed in EUR by Stripe

  • 9 multi-site channels
  • 20,000 conversations/month
  • Unlimited Memory + Vision + Voice Clone
  • Up to 5 Twilio IT numbers
  • Full Autopilot
  • Automatic dunning
  • Unlimited multi-user
  • SLA 24/7 · 99.9%
  • 7-day free trial
All prices are in Euro (€), VAT excluded (22%) as per Italian regulations for B2B services. We issue an electronic invoice via the Interchange System (SDI) on each payment. You can enter your tax details (VAT number, recipient code / PEC) during Stripe checkout.

What you get in every plan

Feature
Starter
Professional
Business
Active channels
3 channels of your choice (with Voice V2)
9 channels (all + Voice V1+V2)
9 multi-site channels
Twilio phone numbers
0
1 dedicated IT number
up to 5 IT numbers
Conversations/month
1,500
6,000
20,000
⚡ Realtime Voice V2 (<500ms)
✅ included
✅ included
✅ unlimited
🎙️ Owner Voice Clone V1
❌ not included
✅ 5,000 chars/mo
✅ unlimited
🧠 Alba Memory
✅ unlimited
👁️ Alba Vision
✅ 50 photos/mo
✅ unlimited
Autopilot
Manual
Hybrid
Full Autopilot
SDI e-invoices
✅ + Dunning
Multi-user
1 user
3 users
unlimited
API access + Webhook
Support
Email 24h
Priority 4h
SLA 24/7 · 99.9%
🏛️ Enterprise · Custom

Beyond Business? Talk directly to the founder.

Do you have more than 5 phone numbers, franchising with dozens of locations, multi-brand groups, corporate SSO integrations, custom ERPs (SAP), or volumes over 50,000 conversations/month? Alba scales for you — but the standard plans don't cover it. Write to Pierangelo directly:

📋 Fill enterprise form✉️ Or email directlyPersonal reply within 24 working hours

Compliance included in every plan

Alba is the only Italian AI secretary that ships GDPR + AI Act compliance out of the box.

GDPR readyAI Act readyItalian DPA ready

Frequently Asked Questions

Can I cancel anytime?+

Yes, you can cancel your subscription at any time from Settings. No commitment, no penalty. Cancellation takes effect at the end of the billing period.

Can I change plan later?+

Absolutely. You can move from Starter to Professional or Business (and vice versa) at any time. The difference is calculated pro-rata.

How do refunds work?+

Satisfied or refunded within 14 days: if Alba doesn't convince you, request a full refund from Settings. No questions, no catches.

Does Alba work in Italian?+

Yes, Alba is 100% trained in Italian, with knowledge of expressions, tone and the Italian commercial context. English is fully supported too.

Is my data safe?+

Yes. All data is processed in the EU (GDPR ready), encrypted in transit (TLS 1.3) and at rest. See our Privacy Policy and DPA.

Who sees Alba's replies?+

Only you (and your team, if authorized). Alba drafts the replies for you — you decide what to send, when and how.

Do I need technical skills?+

No. Setup is self-service and Alba guides you step by step directly in the dashboard, in a few minutes.

What happens if I exceed the message limit?+

We warn you before you reach the limit. You can upgrade to the higher plan or buy additional bundles.

Can I integrate WhatsApp Business?+

Yes, if you already have a verified Meta Business account. If you don't, you can still use Email, Telegram and Voice with no barriers.

Does Alba replace my receptionist?+

No, it empowers them. Alba handles repetitive requests; your receptionist focuses on value-added tasks.

Still unsure?

Talk to us directly. We'll show you Alba in 15 minutes, tailored to your industry.

Contact us
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