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Frequently Asked Questions

Everything you need to know before getting started with Alba.

General

What is Alba?+

Alba is a multi-channel AI Digital Employee (WhatsApp, Email, Telegram, Voice) for SMBs and professional firms. It handles messages, drafts replies and saves you hours every day.

How does Alba work?+

Your customers' messages arrive on WhatsApp, Email, Telegram or by phone call. Alba classifies them, drafts the best reply, and either proposes it for your approval (Manual/Hybrid mode) or sends it autonomously (Full Autopilot mode).

Who sees my customers' messages?+

Only you (and your team, if authorized). Data is processed in the EU, encrypted, and never shared with third parties beyond the AI integrations (OpenAI via Emergent Universal Key).

Pricing & Subscriptions

How much does it cost?+

3 plans: Starter €59/mo, Professional €149/mo, Business €399/mo. -20% discount with annual billing. See the Pricing page.

Can I cancel anytime?+

Yes, no binding contract. Cancel from Settings; the cancellation takes effect at the end of the billing period.

Is there a free trial?+

Yes: 7 days free on all plans (Starter, Professional and Business), with no credit card required.

What happens if I exceed the monthly messages?+

We warn you before you reach the limit. You can upgrade to the higher plan or buy additional bundles (€100 per 5,000 extra messages).

Security & Privacy

Is my data safe?+

Yes. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Servers in the EU, GDPR ready. See Privacy Policy and DPA.

Are you GDPR compliant?+

Yes, we are GDPR-ready across every process. You'll find the Privacy Policy, DPA, Records of Processing and Data Retention Policy in the documents section. You can exercise your GDPR rights (access, deletion, portability) from your account.

Who trains the AI?+

Alba uses OpenAI models accessed via the Emergent LLM Key. Your data is NOT used to train shared models.

Technical & Setup

How long does it take to activate?+

5-10 days with Setup Concierge included. We guide you step by step; you don't need to be technical.

Do I need WhatsApp Business?+

No. You can start with Email + Telegram + Voice with no barriers. WhatsApp Business can be added later if you want.

Do I need super-fast internet?+

No, a normal connection is enough. Alba runs in the cloud; there's nothing to install.

Does it work on mobile too?+

Yes, the interface is responsive. Alba sends you a push when there's a message to approve.

E-invoicing

Does Alba generate and send e-invoices?+

Yes. From the Professional plan Alba generates SDI-format XML and sends it automatically to the Italian Revenue Agency via the Fatture in Cloud integration (certified intermediary). No mandatory PEC on your side.

What do I need to provide for e-invoicing?+

At checkout we ask for: VAT number, recipient code (7 characters) OR PEC, and tax address. If you have neither a recipient code nor PEC, we use the generic code '0000000' and the invoice is still valid in your tax drawer.

Do I get a PDF copy of the invoice?+

Yes. Alba emails a PDF copy at each billing (monthly or annual) and you'll always find it in the dashboard's Invoices section.

Alba Adaptive

What is Alba Adaptive?+

It's Alba's generic vertical for sectors not yet covered by our dedicated verticals (dentists, restaurants, salons, accountants). Alba learns your niche from the first 10-20 real conversations with GPT-4o mini.

Do I have to train it myself?+

You can (optional): paste a free description of your business (hours, prices, rules, tone) up to 3000 characters + 3-10 typical FAQs. Alba will use this info from day one. If you skip it, it will still learn on its own in 7-14 days.

Does it work for my sector?+

Yes, for the vast majority of businesses: LPG sales, real estate agencies, e-commerce, electricians, gyms, psychologists, clinics, care homes, nurseries. It doesn't work well for activities requiring high-risk decisions (e.g. medical diagnoses, complex legal advice).

Alba On Your Website (Widget)

How do I install the widget on my site?+

You copy one line of code from the dashboard and paste it into your site just before </body>. It works on WordPress, Shopify, Wix, HTML, Google Tag Manager. Dedicated guides included. If you don't know where to paste, the Onboarding Concierge installs it for free.

Does the widget slow down my site?+

No. widget.js is served async (~9KB) and loaded after the DOM. PageSpeed impact: <5ms.

Are my site's visitors anonymous?+

Yes. Alba collects only the anonymized IP (/24, GDPR-safe), the referrer, and the messages typed. If the visitor leaves an email/phone, you see them as a lead in the dashboard.

Payments & Cancellation

How do recurring payments work?+

Every month (or year, if you choose annual billing) Stripe automatically charges the card. You get a reminder email 3 days before renewal. There's no minimum term.

What happens if a payment fails?+

Stripe retries for 7-21 days with automatic dunning. You get an email at each attempt. If you don't pay after 7 days, the account goes 'suspended' and the dashboard shows 'Reactivate subscription'. Conversations stay safe in the DB and everything resumes as soon as you update the card.

Can I cancel from the Stripe portal?+

Yes, Alba provides a link to the secure Stripe Customer Portal where you can update your card, change plan or cancel on your own at any time.

Your question isn't here?

Write to us at support@assumiai.it

We reply within 24h on business days.

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