Terms of Service

Provider: ETACARINAE S.R.L. · VAT IT02552640068 · Via Cavour 71, 15011 Acqui Terme (AL), Italy · Contact: legal@assumiai.it · PEC: etacarinaesrl@pec.it
Last updated: 13 February 2026 · Governing law: Italy · Product: Alba by AssumiAI (assumiai.it)

1. The service

Alba is a B2B SaaS AI omnichannel secretary. It ingests, processes and replies to inbound conversations across connected channels (WhatsApp, Voice, SMS, Email, Telegram, Instagram, Messenger, Web Widget), maintains a cross-channel Customer OS, enforces a policy engine (consent, quiet-hours, do-not-contact) and produces an append-only decision ledger.

2. Account & eligibility

• The Customer must be a business entity or self-employed professional, at least 18 years old.
• Account credentials are personal and non-transferable. The Customer is responsible for all activity under its account.
• Sub-users may be provisioned with Admin / Editor / Viewer roles.

3. Plans, pricing & billing

• Alba is billed on a monthly or annual subscription basis. Prices are those published at assumiai.it/pricing and include VAT where applicable.
• Payment via Stripe. For Italian tenants, electronic invoicing is delivered through SDI (Fatture in Cloud).
• A 7-day free trial is available on new sign-ups; no credit card required until activation of a paid plan.
• Refunds: pursuant to Italian Consumer Code and EU Directive 2011/83, business customers do not benefit from the 14-day right of withdrawal reserved to consumers.

4. Acceptable use

• The Customer shall not use Alba to send unsolicited bulk messages (spam), phishing, illegal content, or content that infringes third-party rights.
• The Customer must obtain and record valid opt-in consent from its own end-users before sending outbound SMS, WhatsApp templates or email marketing through Alba (see SMS Terms).
• The Customer shall not attempt to reverse-engineer, resell or sublicense Alba without written consent.

5. Data protection & DPA

Where Alba processes personal data on behalf of the Customer, the Provider acts as data processor pursuant to GDPR art. 28. The Data Processing Agreement is available at assumiai.it/dpa and incorporated by reference. The Customer is the data controller for its end-users' data. See our Privacy Policy for full details.

6. Intellectual property

• Alba software, models, prompts, brand and documentation remain property of the Provider.
• Content uploaded by the Customer (knowledge base, brand voice, custom prompts) remains property of the Customer, who grants the Provider a limited licence to process it solely to deliver the service.

7. Service levels

• Target monthly uptime: 99.5% (Basic/Pro tiers) — Business 99.9%, Enterprise 99.95% per Service Level Agreement, which prevails over this section for tier-specific targets and credits.
• Support response: 24h (Basic), 4h (Pro), 1h (Business) — during working days.
• Public status page: assumiai.it/status.

8. Liability

To the maximum extent permitted by law, the Provider's aggregate liability under these Terms is capped at the fees paid by the Customer in the 12 months preceding the event giving rise to the claim. The Provider shall not be liable for indirect, consequential or punitive damages, loss of profits or loss of data beyond ordinary back-ups.

8-bis. Acceptable use & AI Act art. 50(4) — Customer responsibilities

The Customer (tenant) acts as deployer of Alba under EU AI Act (Reg. EU 2024/1689). If the Customer uses Alba to generate text, audio or image content published to inform the public on matters of public interest — including but not limited to health, medical, legal, financial, real-estate, political or news content — the Customer is solely responsible for adding a clear AI-generated disclosure (e.g. "AI-assisted content") as required by AI Act art. 50(4). The Provider offers Alba as a customer-service AI and does not authorise use for public-interest publication without such disclosure.

Prohibited uses include: (a) impersonating a human in violation of applicable bot-disclosure laws (California SB 1001, Utah SB 149, Colorado SB 24-205, EU AI Act art. 50(1)); (b) generating unlawful, defamatory, deceptive or discriminatory content; (c) high-risk decisions (Annex III AI Act — hiring, credit, insurance, education, law-enforcement, essential services) without human-in-the-loop review; (d) outbound AI voice calls to US or Canadian numbers without express prior written consent (TCPA / CRTC). Material breach entitles the Provider to suspend the account under §9 with no refund.

9. Termination

• The Customer may cancel at any time from the billing dashboard; access continues until the end of the current billing period.
• The Provider may suspend or terminate accounts that materially breach these Terms, upon written notice and a reasonable cure period where feasible.

10. Governing law & forum

These Terms are governed by Italian law. Any dispute shall be submitted to the exclusive jurisdiction of the Court of Alessandria (Italy), except where mandatory rules of the Customer's country of establishment provide otherwise for consumer relationships (not applicable to B2B).

11. Changes to these Terms

Material changes are notified 30 days in advance by email and in-product banner. Continued use of the service after the effective date constitutes acceptance. Non-material edits are logged in the public changelog.

12. Contact

ETACARINAE S.R.L. · Via Cavour 71, 15011 Acqui Terme (AL), Italy · VAT IT02552640068
Legal Representative: Pierangelo Vercellino (Amministratore Unico) · Start-up Innovativa (Alessandria-Asti CoC).
Email: legal@assumiai.it · Support: support@assumiai.it
PEC: etacarinaesrl@pec.it
Italian language contract generated with Iubenda tooling: iubenda.com/termini-e-condizioni/29034041