What is Alba
Alba is the omnichannel AI secretary for professionals. Unlike other chatbots, Alba handles 9 channels simultaneously (email, WhatsApp, voice, SMS, Telegram, Instagram, Messenger, web widget), speaks professional Italian and English with domain-specific jargon, and runs in multi-tenant B2B mode with full data isolation.
Always on
Night, weekends, holidays. Alba never closes.
GDPR + AI Act
Privacy Policy via Iubenda tooling, OpenAI Zero Data Retention, DPA art. 28 ready.
6 verticals
Dentists, restaurants, salons, accountants, real estate, hotels.
The 9 channels
Alba unifies every channel in a single dashboard ("Desk"). You see everything from one place — no more jumping between WhatsApp Web, Gmail, Instagram, and so on.
Alba reads your inbox and replies in professional English/Italian. IMAP + Gmail OAuth.
WhatsApp Business
AI assistant on your business WhatsApp number. Alba triages, replies, books.
Voice
Alba answers calls in Italian/English (after Twilio +39 number approval).
SMS
Pre-appointment reminders, payment prompts, urgent alerts.
Telegram
Dedicated Telegram bot for your practice.
Instagram DM
Alba handles direct messages on your IG Business account (after Meta review).
Facebook Messenger
AI assistant on your Facebook Business Page (after Meta review).
Web widget
Embeddable AI widget for your website. Copy-paste an HTML snippet.
Note: on sector-specific landing pages we only show the 4 channels most relevant to that target. But all 9 channels remain available in every plan — you choose which to enable.
How Alba replies
- 1
A message arrives
On any enabled channel (e.g. WhatsApp).
- 2
Alba classifies the intent
Booking? Info? Complaint? Marketing/spam? If spam → silent drop.
- 3
Alba loads context
Your practice memory (hours, prices, contact history, notes), calendar, availability.
- 4
Generates an AI draft
GPT-4o Enterprise Zero Data Retention. Professional tone, sector-specific jargon.
- 5
The draft lands in Desk
You see it in the unified inbox. You can Approve / Edit / Reject / Reply manually.
- 6
Alba sends
On the correct channel, with your configured signature. You get confirmation in the app.
Why human review is mandatory
Art. 50 EU Regulation 2024/1689 (AI Act): Alba is classified as a "limited-risk generative AI system". European law requires that AI output is always subject to human oversight before being sent to an end user. Alba respects this requirement by design.
Email — Time scope
When you connect your mailbox to Alba, there could be thousands of historic emails — marketing, spam, conversations closed years ago. Without control, Alba could reply to a 3-year-old email and "revive" a closed thread. Awkward.
That's why you get 5 configuration modes (Settings → Email · Time scope):
New emails only (DEFAULT)
Alba reads ONLY emails received AFTER activation. Zero risk of waking up old conversations.
Last 3 months
Processes emails from the past 90 days. Great balance between 'useful history' and 'no surprises'.
Last 6 months
180 days of history. For practices that want Alba to grasp long context.
Last year
365 days. Increases the risk of replying to potentially closed conversations.
Full history
EVERY email in your inbox. Maximum surprise risk. Alba still applies anti-spam + anti-marketing filters.
💡 Tip: always start with "New emails only" for the first week. Then decide whether to open up history after seeing how Alba handles fresh arrivals.
GDPR + AI Act — What Alba guarantees
GDPR
Privacy Policy generated with Iubenda tooling (site ID 29034041). 14 mapped sub-processors with custom clauses. Specific retention (90d messages, 12m metadata, 10y invoices).
AI Act (EU Reg. 2024/1689)
System classified as 'limited risk' (art. 50). Transparency: users are informed they interact with AI. Mandatory human review pre-send.
DPA art. 28 GDPR
Alba acts as Data Processor on behalf of the professional Client. DPA auto-signed at signup (Namirial integration in progress).
Zero Data Retention
OpenAI Enterprise API: your messages are NOT used to train AI models. Deleted within 30 days. Contractually verifiable.
Plans and verticals
Pick a generic plan (works for any profession) or a specialized vertical plan if you're in one of the sectors Alba knows in depth.
Plan
Starter
€149/month
3 channels
For SMBs + freelancers
Plan
Business
€399/month
9 channels
For Established practices (default)
Plan
Enterprise
Custom
Unlimited
For Franchises and chains
Real Estate Pro €399
Lead ingestion from Immobiliare.it / Idealista / Casa.it, client↔property matching, automatic post-viewing follow-up, kanban pipeline.
→ Dedicated landingHotel Pro €499
Multi-language IT+EN+DE+FR+ES, pre-arrival reminders, Booking.com/Airbnb integration, upselling, review requests, 24/7 support.
→ Dedicated landingFAQ
Does Alba send messages to my patients/clients automatically?
NO. Alba generates a draft reply, drops it in your 'Desk' and you approve it with one click. This is a legal requirement (EU AI Act art. 50) — no generative AI can send to an end user without human oversight.
Are my patient data sent to ChatGPT?
NO. Alba uses OpenAI GPT-4o under an Enterprise 'Zero Data Retention' contract. OpenAI is contractually bound NOT to use your messages to train its models, and deletes everything within 30 days.
Is Alba GDPR ready?
100% yes. Privacy Policy generated with Iubenda tooling, 14 mapped sub-processors (OpenAI, Meta, Twilio, Google, etc.), Zero Data Retention API, Alba-specific retention, DPA art. 28 ready for every professional Client.
What happens if Alba doesn't understand a message?
Alba routes it to Desk with a 'needs review' flag. You decide what to reply. Alba learns from your correction and handles it autonomously next time.
Can I disable Alba when I'm on holiday?
Yes, one click. Go to Settings → 'Vacation mode' → enable. Alba sends an agreed auto-reply and does nothing else until you reactivate.
Does Alba work at night / weekends / holidays?
Yes, always. That's the main reason it exists — it never closes, never takes holidays, never gets sick.
Can I issue e-invoices directly from Alba?
Yes, via Fatture in Cloud integration (activation in progress). Every Stripe payment automatically generates the SDI XML invoice sent to the Italian tax agency.
Ready to try Alba?
7 days free trial, no card required.