Data Deletion Instructions
Data controller: ETACARINAE S.R.L. (dba Alba by AssumiAI) · VAT IT02552640068 ·
Via Cavour 71, 15011 Acqui Terme (AL), Italy · Contact: privacy@assumiai.it
Last updated: 15 February 2026 · Regulatory basis: GDPR art. 17 · CCPA/CPRA · Meta Platform Terms
This page describes how to request the deletion of all personal data that Alba by AssumiAI holds about you,
including data collected from Meta platforms (Facebook, Instagram, Messenger, WhatsApp Business) when you
interacted with a business that uses Alba.
1. Who can request deletion
- End users (customers who chatted, called or emailed a business using Alba)
- Tenants (businesses subscribed to Alba by AssumiAI)
- Meta platform users whose data reached us via Facebook Login, Messenger, Instagram or WhatsApp Business Cloud API
2. What data we delete
- Contact identifiers (phone number, email, Meta user ID, WhatsApp WA ID, Instagram IGSID, Messenger PSID)
- Conversation history (voice transcripts, chat messages, email threads)
- Customer OS identity graph entries linked to you
- Analytics events tied to your identifier
- Any generated summaries, commitments or bookings referencing you
3. How to request deletion — 3 channels
Option A — Email (recommended for end users)
- Send an email to privacy@assumiai.it
- Subject line:
Data Deletion Request
- Include: your name, the identifier(s) used to contact the business (phone, email, WhatsApp number, Instagram handle, Messenger name), and the name of the business you interacted with.
- We respond within 30 days (GDPR art. 12) with confirmation.
Option B — Meta app deauthorization (automatic)
- Open Facebook Settings → Apps and Websites (or Instagram/WhatsApp equivalent).
- Find "Assumiai messaging" in the list of connected apps.
- Click Remove.
- Meta will send us an automatic signed deletion request to
https://assumiai.it/api/user-data-deletion. We process it within 30 days.
- You will receive a confirmation code and a status URL to track the deletion.
Option C — Authenticated in-app request (tenants only)
- Log in to your Alba dashboard at assumiai.it/login.
- Go to Settings → Privacy → Delete my account.
- Confirm via double opt-in email.
- All tenant data (and cascaded end-user data) is deleted within 30 days.
4. What happens after your request
- Personal identifiers are erased from the primary database within 7 days.
- Encrypted backups purge you at the next 30-day rotation.
- Anonymized/aggregate analytics may be retained (they no longer identify you).
- Legal retention exceptions apply where mandatory (e.g., tax invoices under Italian law, art. 22 D.P.R. 600/1973 — 10 years).
5. Track your Meta deletion request
If you removed our app via Meta (Option B), Meta gave you a confirmation code. To check status, visit:
https://assumiai.it/api/user-data-deletion/status?code=<YOUR_CODE>
Replace <YOUR_CODE> with the code Meta showed you. The endpoint returns pending,
completed or not_found.
6. Complaints
If we do not respond within 30 days or you are unsatisfied with the outcome, you may file a complaint with: